DNB, category focused players top customer delivery satisfaction: Survey

The RedSeer-Shadowfax Delivery Delight Index survey found that in CY2020, direct-to-consumer brands grew three times faster than overall e-commerce in India

Helped by improved delivery experience, digitally native brands (DNB) and vertical market players have risen to the top of the logistics value chain, according to the third edition of RedSeer-Shadowfax Delivery Delight Index survey.

In calendar year 2020, direct-to-consumer (D2C) brands grew three times faster than  overall e-commerce in India, the survey found. The major growth drivers for this segment include the sizable set of mature customers and an enabling infrastructure.

Across different categories, the report found different winners. In the e-tailing marketplaces segment, Amazon, Firstcry, Myntra, Nykaa and Purplle led the pack,  while Dunzo led in the hyperlocal marketplaces side, followed