Cash-rich Flipkart in talks for strategic investment in Pepperfry

If the deal goes through, Flipkart will gain access to Pepperfry's 100,000 items of curated merchandise from 10,000 merchants

Aiming to widen its reach, cash-flush Flipkart has initiated talks for a strategic investment in India’s top online furniture marketplace Pepperfry, reports the Economic Times. The e-commerce giant is aggressively looking at expanding its market share and combat global rival Amazon after raising $1.4 billion led by Tencent and another $2.5 billion from SoftBank earlier this year.

The company already has several large acquisitions under its belt, including Myntra, Jabong and PhonePe.

Though there is no certainty yet that the deal will go through, an agreement, should it happen, would give Flipkart the chance to tap high margins, according to