E-commerce roll-up firm 10club acquires 3 gardening brands for unknown sum

The acquired brands specialise in seeds, soil, flower bulbs, manure, planters, tools and every other kind of equipment a consumer might need for their home gardening needs

10club, a leading e-commerce roll-up player today announced the acquisition of three lawn and garden brands - Kraftseeds, Gate Garden and Kriti Kalash. The brands specialise in seeds, soil, flower bulbs, manure, planters, tools and every other kind of equipment a consumer might need for their home gardening needs. The firm didn’t reveal the value of the transaction.

The category saw an unprecedented spike during the pandemic, as people stayed home and looked for ways to make their homes feel fresh, while cultivating hobbies that relieve stress and improved their homes.10club believes that this trend is here to stay and