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E-grocer Bigbasket.com to focus on household items, kitchenware

BigBasket.com has added ready-to-cook meal kits in a range of international cuisines under the private label brand Happy Chef

Kalpana Pathak & Raghavendra Kamath  |  Mumbai 

Online grocer BigBasket.com will focus on selling merchandise now. The has added some 3,000 household and products across cutlery, crockery, kitchen utensils, storage containers, lunch and snack boxes, water bottles, festival decoratives, etc.

Seshu Kumar, national head (merchandising) at BigBasket, said, “Household items, and beauty together constitute six per cent of our total sale at this point of time.”

ALSO READ: BigBasket.com expects to break-even in 36 months


Eyeing further growth, it has added ready-to-cook meal kits in a range of international cuisines under the private label brand Happy Chef, which it has created by tying up with food delivery in Bengaluru.

Freshly-ground filter coffee and pani poori kit would also be retailed under the private label brand Fresho.

“We currently have 27 items in this range and are planning to expand to about 100 items in the near future. Gourmet range of imported and international foods across baby food, rice, pasta, noodles, cheese, soups and sauces, snacks, chocolates and confectionery categories,” said Kumar.

Chief Executive had recently said the company wanted to do what had done in America. BigBasket.com has thus far raised around Rs 370 crore from investors including and

Last month, BigBasket had acquired Delyver, a Bengaluru-based hyperlocal delivery in a cash-and-stock deal. will continue to operate as a separate entity till the two teams chalk out the details. BigBasket will have Delyver’s on-the-ground fleet for deliveries.

First Published: Wed, July 29 2015. 00:28 IST
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