The company is geared to deliver over 6.5 million products to over 1.9 million customers during the four-day sale.
"This will be the biggest EORS so far. With every edition, the scale has grown and this time too, we expect to see a huge response. We expect to register a 1.5X growth over the previous edition of the sale," he said.
This edition will see participation from over 2,000 brands offering 50-80 per cent discounts.
Jabong, which is a part of Myntra, will also participate in the sale and expects to clock 15 times sales of a normal day.
"EORS is also a great way to get new customers onboard. We expect to acquire 5 lakh new customers through the sale and expect 30 million users to visit our platforms," he said.