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Facing Patanjali's challenge, HUL to launch Citra skincare brand in India

Citra targets women consumers aged between 15 to 35 years

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Sheetal Agarwal Mumbai
Strong and continued growth in the herbals & naturals segment has accelerated the pace of new launches by leading fast moving consumer goods (FMCG) companies. Continuing the trend, the country’s largest consumer goods company Hindustan Unilever (HUL) on Thursday announced that it was bringing its skincare brand Citra to India.

In a post-results interaction with analysts on Wednesday, the management said it was looking to ramp up its specialist brands in the herbal space and Citra would join Indulekha, the specialist haircare Ayurvedic brand from the company.

"We are planning to get more specialist brands such as Citra in India soon and