Fiat Chrysler Automobiles accuses M&M of Jeep design infringement

Fiat has alleged that the Roxor is "a nearly identical copy of the iconic Jeep design"

Italian-American automotive major Fiat Chrysler Automobiles (FCA) has filed a trade complaint seeking to stop Mahindra & Mahindra (M&M) from selling an off-road vehicle that it recently launched in the US, alleging that the Indian vehicle had ripped off designs from its iconic Jeep.

FCA filed the complaint on August 1 with the United States International Trade Commission, claiming that the Mahindra Roxor infringed key characteristics of Jeep’s signature trade dress —namely the “boxy body shape with flat-appearing vertical sides and rear body ending at about the same height as the hood”, reported Bloomberg. 

FCA has alleged that the Roxor, which M&M