You are here: Home » Companies » News
Business Standard

Fila collaborates with actor Rannvijay Singha for footwear line

Cravatex Brands is official distributor of Fila products in the country


Press Trust of India  |  Chandigarh 

Italian brand launched its motor sport collection of footwear in collaboration with MTV Roadies fame Rannvijay Singha in stores across the country.

collaborated with Rannvijay Singha for the line of footwear targeted at fans of performance and motorsport, a company official said here.

The objective is to build and strengthen the motorsport culture by creating products designed on the basis of Indian consumer's specifications, Rannvijay said.

"Today formal shoes as a category has reduced as not many people are wearing these shoes on daily basis...Regular people wear sports shoes and sneakers even to go to office...the category is growing," Anupam Sehgal, head marketing, Cravatex Brands Limited, said.

Cravatex Brands is official distributor of products in the country.

He said that online as a category is growing and will continue to grow.

However, the offline category is where consumers also gets to see and feel the product, he said adding that "India is a touch and feel market.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sat, August 04 2018. 23:09 IST