Flipkart launches startup promotion programme; may invest from its fund

Flipkart announced the launch of ‘Flipkart Leap’: the e-commerce giant’s first startup accelerator programme to help new and upcoming firms.

The Walmart-owned firm said this would, in turn, contribute to India’s growing entrepreneurial ecosystem and boosting ‘Start-Up India’. 

Flipkart Leap will identify business-to-consumer and business-to-business startups and help them scale through an intensive 16-week virtual programme. Shortlisted firms will win an equity-free grant of $25,000. 

Flipkart’s leadership from business, operations, product, and technology will mentor the selected companies. It would share best practices, in addition to master class sessions hosted by industry experts.

“With innovations and disruptions in the