 "Flipkart")
India’s largest e-commerce marketplace, Flipkart, is looking to boost payouts of its private label sellers in order to build stickiness and ensure delivery of high quality service to its customers.
It will pay sellers 5-10 per cent higher margins on its private label products compared to the average margins they earn in the respective categories.
“We want sellers of our private label brands to make anywhere between 500-1,000 basis points more profit selling these products. There is just a more competitive value chain that we get from sellers of these brands,” said Adarsh Menon, head of private labels
It will pay sellers 5-10 per cent higher margins on its private label products compared to the average margins they earn in the respective categories.
“We want sellers of our private label brands to make anywhere between 500-1,000 basis points more profit selling these products. There is just a more competitive value chain that we get from sellers of these brands,” said Adarsh Menon, head of private labels
