Gits eyes new revenue streams to fuel growth in mixes and convenience foods

Company is now focussing on expanding its B2B vertical at home. In exports, Gits is now focussing on local populace, after successfully tapping Indian expatriates

Instant mix and convenience food maker, Gits Foods, is focusing on new revenue channels to propel its market share in the fast growing ready-to-cook (RTC) and ready-to-eat (RTE) space. The company currently enjoys a market share of 25 per cent in these segments currently.

On the domestic front, apart from coming up with new products and variants targeting the retail consumer, it is now focussing on expanding its business-to-business (B2B) vertical. On the export front, Gits is now focussing on the local populace, after successfully tapping Indian expatriates.

Sahil Gilani, director of sales and marketing at Gits Foods, said that owing to