Grofers to focus on hiring, strengthening supply chain from new funds

In November 2015, Grofers had raised $120 million from SoftBank and Russian entrepreneur Yuri Milner, with participation from existing investors Tiger Global and Sequoia Capital

Even with $62 million in its kitty, Grofers, one of the few e-grocers that managed to survive the two-year-long crisis in the sector, is planning to stick to the strategy that helped it wade through tough times.
 
The company, which just closed a fresh funding round led by SoftBank Group, is not planning to expand to new cities. Instead, it will utilise the funds for doubling its warehousing space as well as fresh hiring and increasing the number of private labels. The company is also planning to scrap its offline plans.
 
“We are looking more towards the supply