Marks & Spencer, H&M eye a big slice of India's home decor market

H&M will first sell its home decor items on its online site and on Myntra, and later launch its collection at its existing store at Ambience Mall, Vasant Kunj in Delhi

Hennes & Mauritz (H&M) and Marks & Spencer (M&S) have rolled out their home decor range in India. They are targeting the changing preferences of the country’s consumers, who are increasingly spending higher amounts to decorate their homes.
The Indian market has also seen a shift in home decor from the unorganised sector to the organised sector.
One of the main factors contributing to the growth of the category is that Indians have focused on decorating their homes as they stayed indoors during the pandemic.

“There is real estate development and as Indians buy new houses, they also want