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Here's why Amazon bought a doorbell company Ring for $1 billion

Owning Ring's varied assortment of video doorbells, security cameras and accessories allows Amazon to accelerate their development and make them exclusive to Alexa

Festive sale battle wages on: Amazon India, Flipkart claim top spot
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Brad Stone | Bloomberg New York
Last week Amazon.com Inc. bought the Santa Monica, California-based smart home equipment maker Ring for an estimated $1 billion in cash. Though filled with less import than the company’s $13.4 billion acquisition of Whole Foods Market last year, the deal was the second-largest in Amazon’s history. And like all acquisitions, it gives us a rare glimpse into the way Jeff Bezos sees the future.

In the short term, Ring gives Amazon another piece in its Alexa puzzle and a leg up in its race against Google and Apple to control homes that will increasingly be filled with connected appliances. Alexa is