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Home appliances remain immune to Covid, lockdown relaxation boosts demand

28% consumers keen on buying home appliances, while other discretionary spending is on hold, says Nielsen survey

consumer goods, durable, electronics, home appliances, kitchen, cooking, electronics, sale, FMCG
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While April was a complete washout in terms of sales for appliances, industry sources say May has been better in comparison to April for the market owing to a combination of factors, including pent-up demand, reopening of online and offline channels

Viveat Susan PintoArnab Dutta Mumbai/New Delhi
While saving money may be the need of the hour because of the Covid-19 pandemic, consumers, according to a Nielsen survey, appear willing to set aside some cash for buying durable goods.

The just-released survey says 28 per cent consumers in 12 cities across the country were open to the idea of buying a home appliance in the next few weeks, even as all other discretionary expenditure, including going on a holiday, buying a two-wheeler or a four-wheeler and renovating the house, has been put on hold.

“We wanted to understand what consumers were thinking during the Covid-19 crisis, which