How BBK Group is leveraging OnePlus, Vivo, Oppo to capture Indian market

BBK today is collectively the world's third largest manufacturer, even bigger than Huawei in terms of volume

China-based BBK group that owns brands like OnePlus, Vivo, OPPO and Realme (not to forget iQOO) always had a clear market strategy and brand positioning in the fixed price segments for the India smartphone market.

Not anymore.

For the full calendar year 2019, the BBK Group dominated the Indian smartphone landscape with 37 per cent share, compared to 28 per cent of Xiaomi, according to Counterpoint Research data.

The market segmentation was crystal clear till then: OnePlus will fight the rivals in the premium space, Vivo and OPPO will take care of the mid-price segment and Realme would be the go-to-device in the