HUL, Emami and the aggressive play in Rs 5,000-cr fairness creams category

The battle over a name is more than an ego clash, it reveals the aggressive play in the Rs 5,000-crore fairness creams category for loyalty and brand affinity

The fight over the newly renamed Glow & Handsome may have boiled down to the use of an ampersand (Hindustan Unilever uses the symbol while Emami expands it); and hit a temporary pause, as the Bombay High Court granted interim relief to HUL, stating that there must at least a week’s notice before any legal action is initiated against the use of the trademark, but the battle say experts, has just begun. The clash is not just over the use of a name, but one for loyalty and affinity in a category that is controversial, cluttered with promises and full