In festive season, fraud app installations touch new high: Study

Advertising frauds are not limited to apps and their numbers and usage

In October, installation frauds of e-commerce apps in the peak sale season accounted for half of the total downloads according to a study by mFilterlt, a global digital ad and fraud detection and protection company based in India. 

The company handles sites accounting for over 50 per cent of the country’s e-commerce customers which include top global players.  

The share of app installation frauds – in which cheap human labour or automated tools are used to make fake installs which are never opened for use - hit 51 per cent in October. The average between April to November 14th was