InMobi, Anzu announce programmatic in-game ad partnership for Asia Pacific

Softbank-backed InMobi on Wednesday announced a partnership with Anzu.io, a leading global in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region.

Anzu’s in-game advertising solution allows programmatic advertisers to run their banner and video ads via blended yet highly viewable IAB-compliant ad formats that sit on 3D objects like roadside billboards, stadium banners, and buildings. The ads are designed to complement the gameplay, respecting gamers, and in many cases, making the gameplay