Internet giant Google invests undisclosed amount in fashion start-up Fynd

This is its second direct investment in any Indian start-up, after a Rs 650 million infusion in Dunzo

Asserting its trust in India’s start-up ecosystem, global online search giant Google has invested an undisclosed amount in omnichannel lifestyle platform Fynd.

This is Google’s second direct investment in India. It had earlier invested Rs 650 million in Bengaluru-based hyper-local concierge and delivery player Dunzo in December 2017. 

“Fynd’s unique store-driven commerce approach, without inventory or warehouses, gives it a unique position in the marketplace,” said Seema Rao, Head of Corporate Development-India, Google.

Other investors who participated in this round are Kae Capital, IIFL, Singularity Ventures, GrowX, Tracxn Labs, Venture Catalyst, Patni family office and Hong Kong-based Axis Capital, among