You are here: Home » Companies » News
Business Standard

iPhone 12 suppliers working overtime to keep up with demand: Report

Major Apple iPhone assemblers Foxconn and Pegatron are further adding overtime shifts

iPhone | Apple

IANS  |  Beijing 

Apple iPhone 12 Pro
Apple iPhone 12 Pro

Suppliers for 12 are reportedly trying to meet the growing demand from carriers and consumers by ramping up production and starting overtime shifts.

According to DigiTimes report, the delivery lead times for the pre-orders of the 12 devices in some countries and regions are still lasting for 2-3 weeks or even 3-4 weeks due to heavy bookings of related devices by telecom and channel operators.

Major assemblers Foxconn and Pegatron, along with camera module suppliers Genius Electronic Optical (GEO) are further adding overtime shifts and are also recruiting additional workers to ramp up their output.

Meanwhile, Apple, Samsung Electronics and other Chinese brands are also gearing up efforts to grab a greater share in China's smartphone market at the expense of Huawei, bolstering demand for iPhones and other models.

iPhone 12 series shipments are expected to reach as many as 80 million units by the end of the year owing to more affordable pricing strategy.

Shipments of the new iPhone lineup, including the iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max, will at least top 70 million units by the end 2020, with the possibility of hitting 80 million barring a further escalation of the US-China trade conflicts. 

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, November 18 2020. 16:14 IST