Jagran Prakashan consolidates radio biz

Under Radio City, brand will add 8 stations as Radio Mantra bouquet is consolidated into City brand

Starting Monday, the two radio station brands under the Jagran Prakashan Group -– Radio City (acquired through the acquisition of Music Broadcast) and Radio Mantra (part of the radio business under the Jagran promoters) will be consolidated under the former brand.

Integration on the operations and advertising sales side has been on for a year. Now, the brand consolidation is to be made effective.

With this, the Radio City umbrella expands to 39 stations in the country, as the parent brand acquires eight stations under the Mantra banner. Music Broadcast was one of the key entities in radio that did not participate