John Players' Rs 150 crore deal: Win-win for Reliance Retail and ITC

John Players is expected to help RRL in widening its fashion and apparels portfolio

The country’s largest retail company Reliance Retail (RRL) has executed a definitive agreement with the largest fast-moving consumer goods (FMCG) firm ITC to acquire its menswear brand John Players in a deal that could prove to be beneficial for both the behemoths.

John Players – a mid-segment menswear brand launched in 2002 – is expected to help RRL widen its fashion and apparels portfolio. The sellout could also improve ITC’s non-cigarettes FMCG business margins.

While size of the deal is yet to be declared, according to Reliance Industries – the parent firm of RRL - the acquisition will strengthen the retail arm’s