Jubilant Foodworks doubles its QSR target market with Popeyes tie-up

Profitability of recent initiatives hinges on cost synergies and pace of rollout

Jubilant Foodworks' latest tie-up to launch the Popeyes Restaurants in India will expand its food portfolio and increase the addressable market in the fast growing western quick service restaurant or QSR market.

Popeyes Restaurants is the world’s third largest QSR chicken brand. The QSR chicken market size run by larger chains is estimated at around Rs 3,000 crore, in which KFC dominates controlling about two thirds of the market, estimates Emkay Research. Westlife Development (McDonald’s) recently ventured into this space in South India. 

The company’s addressable market size also takes a leap with this exclusive tie up. Analysts at