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LG India eyes 3-fold growth in smartphone sales; launches G3

Company is on path to achieve 10% market share in the world's second most populous market

Press Trust of India  |  Mumbai 

Buoyed by increasing smartphone sales across price categories, Korean electronics giant LG today said it expects revenues from the segment in India to jump almost three-fold this year.

The handset maker, which today launched its flagship smartphone 'LG G3' here, said it is on path to achieve 10% market share in the world's second most populous market.

"We are seeing very good traction and will exceed our target of Rs 2,000 crore in revenues from smartphones in India this year from Rs 800 crore in 2013," LG Electronics India Managing Director Soon Kwon told PTI.

In the first half of the year, the business from the category has almost trebled, he added.

Asked about the ambitious target of achieving 10% market share this year, Kwon said: "It is very much on track and looking at the sales we are having, we are on track to achieve it in 2014."

He added that LG will launch few more handsets this year in the Rs 20,000-30,000 range to further strengthen its presence and reach. Currently, it has phones in the price category of Rs 6,500-65,000.

According to research firm IDC, Samsung is the market leader in multi-crore smartphone category in India with 35% market share followed by Micromax (15%), Karbonn (10%), Lava (6%), Nokia (4%) and others (30%).

LG has roped in Bollywood superstar Amitabh Bachchan to promote 'LG G3' smartphone in the country.

About 15,000 limited edition G3 smartphones with Bachchan's signature will be released in the Indian market and few lucky buyers will get the opportunity to meet him.

The 16GB version will be priced at Rs 47,990, while the 32 GB version will be available for Rs 50,990.

LG G3, which sports a 'Kill Switch' that can disable the handset in the event of a theft, features a laser auto focus camera, smart keyboard, smart notice and a slim metallic design.

Globally, the G3 has witnessed exceptional traction and LG expects the same in India, Kwon said.

LG Electronics Marketing Head Amit Gujral said the company expects to sell half a million G3 devices by year-end.

The 4G-supporting smartphone features a 5.5-inch quad HD display, 13 megapixel OIS+ (Optical Image Stabilizer Plus) rear camera and 2.1 MP front camera.

With the latest Android KitKat operating system, LG G3 also has a a removable 3,000 mAh battery, 2/3 GB RAM and internal memory of 16 GB and 32 GB options. It also has a micro SD slot with maximum 128 GB capacity.

First Published: Mon, July 21 2014. 14:32 IST