On Udaan network, local mobile accessory brands take wings in 'Bharat'

Udaan said its in-house expert team works closely with small manufacturers and trains them to run an e-commerce business

At a time when India is aiming to become a global electronics hub, an increasing number of local mobile accessory brands are scaling up initiatives to tap the country’s hinterlands. 

Local mobile accessory brands -- such as Dvaio, pTron, and Bolte -- are joining business-to-business e-commerce company Udaan’s network to reach over 3 million retailers across 12,000 pin codes. These brands are witnessing the bulk of demand for their products in towns and small cities.

“We are working towards empowering small businesses of ‘Bharat’ to scale up and grow with the help of technology,” said Krishna Goenka, finance head, discretionary