Data breach could cost world's top brands up to $223 billion, finds study

Customers might either stop engaging with a brand due as news of a breach spreads, loss figure could touch $223 billion


Technology brands also have between 9 per cent and 12 per cent of their brand value at risk

Shivani Shinde Mumbai
The world’s top brands across sectors might lose between $93 billion and $223 billion because of a data breach, a first-of-its-kind study by Interbrand and Infosys, called ‘Invisible Tech, Real Impact’, has found. 

This represents 4-9.6 per cent of their cumulative value.

The study gains significance in the backdrop of yet another massive hack, this time of Microsoft’s email software, which is estimated to have affected at least 60,000 known victims globally, according to Bloomberg.

First Published: Mar 09 2021 | 4:32 PM IST

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