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Homegrown auto maker Mahindra & Mahindra today rolled out a refreshed 'Bolero pick-up flat bed', priced at Rs 5.45 lakh (ex-showroom Mumbai), with several features including a higher payload capacity, to further strengthen its leadership position in the segment.
The Bolero pick-up flat bed is the flagship brand in Mahindra's pick-up portfolio contributing over 60% to overall pick-up sales.
"The new Bolero pick-up flat bed (BS 3) with more modern, macho and stylish looks and superior fuel efficiency will help us cater to the evolving needs of stand operators, businessmen and traders," Mahindra & Mahindra Ltd's automotive division chief executive Pravin Shah said in a release here.
The domestic pick-up market is growing at a healthy rate and is also witnessing an evolution in customers' demands and behaviours, he said.
The new offering comes with pioneering micro-hybrid technology, more contemporary and stylish exterior and interiors, and a higher load carrying capacity of 1,250 kg, the company said.
The company has also offered a three years unlimited kilometres warranty on engine and drive-line, it said.
