Homegrown farm equipment-to-aerospace group Mahindra & Mahindra on Thursday announced a senior management rejig that would be effective from February 1.
As part of the changes, Pravin Shah, the current head of international operations of automotive and farm equipment sectors (AFS) would take over as the chief executive of the automotive division, the group said in a statement.
"With over 30 years in Mahindra, Shah brings with him a vast experience in various facets and also insights for successfully managing the business," the statement said.
Also, Ruzbeh Irani, executive vice-president, corporate strategy and chief brand officer, replaces him at AFS.
Irani joined the Group in March, 2007, and has been heading the office of strategy management (OSM), over the last five years.
Similarly, Shriprakash Shukla, currently the president, special group projects, would take over as president, group strategy and chief brand officer. Shukla, whose last assignment as president and CEO of Reliance Infratel Ltd, has nearly 31 years of experience in diverse businesses such as Dunlop, Jenson and Nicholson Group, Swisscom Essar (now Vodafone Essar) and the Reliance Group.
"The office of strategy management (OSM) would play a key role in enabling and facilitating strategy formulation and monitoring across the group," it said.
With his additional responsibility as the chief brand officer, Shukla would also be involved in driving the 'Mahindra Rise' movement in conjunction with all the businesses, the statement said.
