MakeMyTrip to scale up financial services biz as it eyes wider user base

Currently the products are only sold to those buying tickets, hotel accommodation on its site. But now it will be offering insurance products even to those who don't

MakeMyTrip (MMT) is scaling up its financial services business to widen its customer base, increase presence in semi urban areas and improve its profit margins.

India’s largest travel portal began selling financial services products such as travel loans and insurance during the pandemic under a separate entity called TripMoney. The initiative was launched as the company looked to weather the business disruption. Now two years on the company is targeting growth.

Currently the financial services products sold on  MMT or subsidiary Goibibo websites are available for its customers only. However now the company will be offering insurance products for even