Meesho taps Bharat in its battle with Amazon, Flipkart this festive season

The SoftBank-backed firm is expecting 80% of its orders to come from rural India, which includes small towns and cities

This month, Internet commerce firm Meesho is gearing up to host its biggest festive sale event, joining the battle along with Amazon and Flipkart to woo shoppers. The SoftBank-backed firm is expecting 80 per cent of its orders to come from Bharat, or rural India, which includes small towns and cities.

Meesho’s ‘Mega Blockbuster Sale’ starts on September 23 and will coincide with Flipkart’s ‘The Big Billion Days’ and Amazon’s ‘Great Indian Festival’. Meesho said its sale event this month has been meticulously curated based on its deep understanding of the consumers. This includes their needs, aspirations and buying patterns