Mahindra Holidays looks to check in non-members with new hotel brand

To be positioned in the upper upscale band of the leisure segment, the hotel will compete with the likes of Pullman and Courtyard by Marriott

Mahindra Holidays & Resorts (MHRL) — that runs Club Mahindra resorts — is in the final stages of entering the hospitality segment. As part of the plan, the vacation ownership firm will diversify into hotels in the leisure segment.  The move will help the firm target new clientele for its core business, said the company’s senior executive. 

A hotel under a new dedicated brand is likely to come up by the first or second quarter of the next financial year (2023-24). To be positioned in the upper upscale band of the leisure segment, the hotel will compete with the likes