MMTC-PAMP launches e-commerce portal to increase D2C sales for gold

MMTC-PAMP is a joint venture between Switzerland-based bullion brand PAMP SA and MMTC Ltd, a Govt of India Undertaking

MMTC-PAMP, India’s only London Bullion Market Association (LBMA) accredited Good Delivery gold and silver refinery, announced the launch of its e-commerce platform: shop.mmtcpamp.com. MMTC-PAMP is a joint venture between Switzerland-based bullion brand, PAMP SA, and MMTC Ltd, a Government of India Undertaking.

“As India’s only LBMA-accredited gold and silver refinery, we have launched our e-commerce website to meet the growing demand for pure gold from across India,” said Anika Agarwal, president – consumer business, MMTC-PAMP. “A major driver behind this launch is customers’ rising trust and increased inclination towards virtual shopping. The e-commerce platform will make our unique, 24K 999.9 purest