 "A file photo of cinema-goers wearing 3D glasses watch a movie at a PVR Multiplex in Mumbai")
Cinema exhibition chain PVR has tied up with D-Box Technologies, a company specialising in creating immersive motion entertainment, to launch India’s first D-Box motion seats in cinema halls.
In the first phase, around 400 D-Box motion seats will be installed in nine auditoriums, across the Delhi region and Mumbai.
At an estimated cost of Rs 5 lakh a seat, PVR’s investment will amount to Rs 20 crore. “We are using technology to give our viewers a differentiated experience while at the movies. Our association with D-Box is one such initiative, as is our tie-up with ScreenX, which allows parts of films to
