Home / Companies / News / New players enter hand sanitiser biz, consolidation certain, say FMCG firms

New players enter hand sanitiser biz, consolidation certain, say FMCG firms

Industry estimates are that the domestic hand sanitiser market, which, before the pandemic stood at Rs 60 crore in size, has now grown five times to touch Rs 300 crore in size

Premium

Industry estimates are that the domestic hand sanitiser market, which, before the pandemic stood at Rs 60 crore in size, has now grown five times to touch Rs 300 crore in size, thanks to the entry of multiple firms.

Viveat Susan Pinto Mumbai

4 min read Last Updated : Sep 23 2020 | 10:54 PM IST

Biscuit major Parle Products has been quietly pushing its hand sanitiser brand under its flagship name Parle for a few months now. The maker of glucose biscuits is an unusual player in the hygiene market. But it isn't the only such company to have launched a hand sanitiser during the Covid-19 pandemic.

A whole set of new firms from paints to apparel and lifestyle majors, brewers, distillers and fragrance makers have stepped into the market, even as the frontline companies including fast-moving consumer goods (FMCG) players, pharma and healthcare majors were the first to seize the opportunity created by the

Topics : Parle Daily Hygiene FMCG firms Pharma sector Healthcare sector Godrej Consumer Products

What you get on BS Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Pick your 5 favourite companies, get a daily email with all news updates on them.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Preferential invites to Business Standard events.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.

VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in