You are here: Home » Companies ¬Ľ News
AGR case: SC turns down telecom companies' demand for re-assessment of dues
icon-arrow-left
DMart faces JioMart challenge; analysts say impact may not be significant
Business Standard

Brands launching new products with immunity, health and hygiene in focus

Old brands and new are reshaping the health, hygiene and personal care category, catering to a new basket of needs

Topics
Coronavirus | Daily Hygiene | Personal care product

T E Narasimhan  |  Chennai 



Dabur talks about honey as an immunity booster while ITC promotes its vegetable washing brand as a must-have to keep the virus out of our homes
Dabur talks about honey as an immunity booster while ITC promotes its vegetable washing brand as a must-have to keep the virus out of our homes

While the pandemic has shuttered down several businesses, it has also served up hope for some; the health, hygiene and personal care categories being among its biggest beneficiaries. The cluster is growing and reinventing itself at breakneck pace; there were 350 plus hand sanitizer launches in the March-May 2020 period alone, while hand wash brands are rapidly scooping up the market, adding close to 300,000 households per week in the last 14 weeks, according to a report on the impact of Covid-19 on consumption patterns by market research agency, Kantar.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR


Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Tue, July 21 2020. 06:01 IST

RECOMMENDED FOR YOU

.