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Chinese smartphone maker OnePlus would appoint ‘student ambassadors’ for augmenting the brand connect in India.
The brand, predominately sold online, has yet not tied with any celebrity, and instead followed a distinct marketing and publicity strategy.
“We would be visiting degree colleges to select ‘student ambassadors’ for connecting the youth with our brand. This year, we plan to appoint such ambassadors in at least 10 educational institutions,” OnePlus India general manager Vikas Agarwal told Business Standard here.
He said these students would be paid stipend and offered training, internship and global travel support during the tenure of their association with
