OTT players diversify content libraries as regional movies, shows score big

Digital entertainers diversify the content libraries as language movies and shows score big in the lockdown

Gujarati comedy, Telugu love stories, Bengali crime thrillers and of course, grisly horror tales in all languages—as people stay glued to the screen, the streaming platforms find that the maximum eyeballs are being garnered by language shows (non-Hindi and non-English). And as experts point out, content, more than the cost of data and digitisation, could power the next big leap of the subscription-based video-on-demand entities such as Amazon Prime, Zee5, Hotstar and Netflix in the country.

The importance of the moment is not lost on the digital entertainers and many have intensified the pitch for viewers. The advertising duration (volume)