Pizza Hut adds local flavours

With a view to garnering a greater share of the Rs 700-crore pizza market, Pizza Hut has further Indianised its pizza offerings.

After introducing 'masala' and 'tandoori' flavours, Yum Restaurants International, which operates the Pizza Hut chain in India, has come out with the 'Great Indian Treat' in which beverages, appetisers, pizzas and desserts are all localised.

Pizza Hut has developed menus like 'Masala lemonade' which originates from the local favourite 'Banta; 'Hara Kebab' lollies and 'veggie spin rolls' for vegetarians; 'shammi kebab lollies', 'tandoori chicken spin rolls' and 'murg satay' for non-vegetarians.

These have been inspired by popular Indian products and flavours.

Addressing a press meet here on Thursday, Aparna Chopra, marketing manager, Pizza Hut India, said the company introduced the 'Great Indian Treat' to commemorate a decade of its Indian operations during which it "witnessed a huge growth in its sales "� around 45 per cent per year "� whenever we Indianised our pizza offerings."

Yum Restaurants International plans to open 35-40 Pizza Hut restaurants across the country by the end of the financial year. Of these, two to three will be in Bangalore.

These will be "operational" as soon as the present negotiations over space are finalised.