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Pvt firm Aadvik beats Amul to launch camel milk powder in India

Rajasthan based co sells camel milk powder, frozen camel milk, camel milk chocolates across country and abroad through online channels; plans camel milk soaps, other cosmetic products

Pvt firm Aadvik beats Amul to launch camel milk powder in India
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Sohini Das Ahmedabad
While Amul has been toying with the idea of launching camel milk for quite a while, Bikaner-based Aadvik Foods has beaten the dairy giant to bring not just camel milk, but even milk powder and chocolates to the Indian breakfast table.

Considered to have several health benefits, such as high insulin and vitamin content, milk from ‘the ship of the desert’ is slowly evolving as a niche dairy product. While prices are still prohibitive for mass consumption (Aadvik sells milk at Rs 400-450 a litre), consumers in metros are waking up to the goodness of camel milk which is