Return of Maggi: Volume and value surpasses pre-ban level of 2014

Prices of Maggi products dearer by an average 3.1%, volume up by 9.6% YoY

In 2019, Nestle sold some 264,000 mt of Maggi products, compared to 254,500 mt in 2014.

The country’s largest food company, Nestlé India, has finally managed to exorcise the ghost of the Maggi crisis that bogged it down four years ago. In 2019, the growth in sales of the Maggi brand of products surpassed the pre-ban level of 2014, in terms of both volume and value.

Data sourced from its annual report for the year 2019 show it sold around 264,000 tonnes of Maggi products during the year, compared to 254,500 tonnes in 2014. In value terms, the firm had