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Samsung becomes largest single brand retailer with 2,100 stores

Announces launch of Samsung Blue Fest, a nine-day promotion campaign to celebrate the feat

Raghavendra Kamath  |  Mumbai 

Korean electronics maker Samsung India Electronics today said it has become the biggest chain of single brand stores in the country by opening 2,100 stores.

It announced the launch of Samsung Blue Fest, a nine day promotion campaign to celebrate the feat. It will start on June 20.

It is offering a free device care for one year on 7 Smartphone models. The device care will cover protection from physical and fluid damage for a period of one year on select Samsung smartphones purchased between 20th and 28th June.

In addition, Samsung is offering up to 15per cent off on over 100 models of consumer electronics products such as TVs, ACs, Refrigerators, Washing Machines and Microwave Ovens.

"As we complete 20 years in India, Samsung Electronics has emerged as the most preferred brand for Indian consumersacross product categories,” said HC Hong, President & CEO of Samsung IndiaElectronics.

First Published: Fri, June 19 2015. 15:24 IST