Samsung overhauls India strategy for a comeback, to focus on mass segment

Samsung is already realigning the fuel trucks that Reliance uses with its IoT-enabled products and services

Leading consumer technology firm Samsung India is transforming its business strategy, with a clear focus on the mass segment where rivals have been quick to corner market share. Dongjin Koh, who heads the group’s IT and mobile communications business globally, told reporters on Wednesday that the India unit had been busy overhauling its strategy for six months now. The Korean major lost the top spot in the second largest smartphone market last year, prompting corrective measures.

Koh is on a visit to India, primarily to launch its flagship Galaxy Note 9 targeted at the premium end of the smartphone market,