You are here: Home » Companies » News
Business Standard

Sicagen-Danube to expand retail touch points

Sicagen's Building Materials Division is the sole authorised distributor of Danube products in India

Sanitary Ware

Gireesh Babu  |  Chennai 

Image via Tech in Asia
Image via Tech in Asia

Sicagen India, which has been in wholesale trade of building materials’ sales and services, has tied up with UAE-based building material firm, and is planning to set up dealership points for the latter's premium across South India.

Sicagen's Building Materials Division is the sole authorised distributor of Danube products in India. The company today launched the second Danube Orientation Centre, a retail initiative, to showcase luxury and bath fittings, focusing on end customers in Chennai today.

"Sicagen has been in the building material industry for long and has been strong in the traditional commodities business such as steel. Now, we want a pan India presence with our retail business," said Ashwin Muthaih, chairman, Sicagen.

It would be expanding its retail presence across South India in partnership with Danube. Starting its dealership in Kerala in December 2014, it currently has around 50 touch points and it would be looking at expanding it to another 70 touch points in Tamil Nadu, said Sunil Desmukh, chief executive officer, Sicagen India.

Danube has entered into the market comparatively late. It has around 20% market share in the Middle East and would look at establishing brands in India, said Anis Sajan, managing director, Danube.

The segment in which the company has presence in has a total market of Rs 8,000 crore in India and almost 30% of it is in South India. The company is planning to focus on the South Indian market initially, they said.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sun, May 22 2016. 16:32 IST