Siemens Mobile Picks Up Stake In Mobile2win

Siemens Mobile Accelaration (SMAC), a wholly owned subsidiary of the Siemens Information and Communication Mobile Group, has entered into an equity partnership with Contests2win India (c2w) and invested in c2w India promoted Mobile2win in China (m2w).

It is understood from sources close to the deal that SMAC has made an investment of close to $1 million in m2w, China. It is their second investment in the chinese market.

Mobile2win Ltd is a spin-off from Contests2win Holdings, a 50-50 joint venture between Contests2win.com India and Softbank China Venture Capital.

Following this round of investment for the start-up, the principal shareholders in Mobile2win are Siemens Mobile Acceleration, Softbank China Venture Capital and Contests2win India.

 

Mobile2win provides mobile marketing solutions for brands. m2w is the second venture of c2w in China and is a mobile marketing venture for brands.

The company operates as a wireless agency and provides marketing solutions in the wireless space for brands through its access number 8558 which has a reach of close to 200 million users in China.

Dietrich Ulmer, president & chief executive officer of SMAC, said,