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Skoda wants a pie of India's volume segment car-market

Localisation will help the company to drive cost down enabling cheaper cars

Skoda auto logo
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Skoda auto logo (Photo: https://twitter.com/SkodaIndia)

Arindam Majumder New Delhi
Czech firm Skoda Auto is aiming to make India its fifth-largest market, selling about 75,000 vehicles annually by 2023, driven by dealer expansion and new product launches. This is the target Skoda a sister concern of German automaker Volkswagen has set as part of India 2.0 plan which entails an investment of 1 billion Euro- the largest foreign direct investment in the automobile sector in the country. Skoda will drive the business plans of the group as part of the plan.

“Right now, the India market is 13th in terms of revenue, for us. I would like to see it