Smytten raises $6 mn in Series A funding led by Fireside Ventures

With more than 5 million users, Smytten is one of the largest direct-to-consumer sampling platforms in India

Sampling and engagement platform for D2C brands Smytten has raised $6 million in Series A funding led by Fireside Ventures. The round saw participation from Sharrp Ventures (Mariwala family office), Survam Partners (Suman Kant Munjal family office), and Waao Partners (Pratul Shroff family office). Existing investor Roots Ventures also participated in the round.

The new investment will primarily be used for scaling up the user base and building industry-first tech and data solutions to optimise the marketing funnel for D2C brands starting from new product development to consumer acquisition and retention.

Smytten was founded by ex-Googler, Swagat Sarangi, and ex-Unilever