Sony seeks partners to transform cars into 'entertainment spaces'

Sony CEO Kenichiro Yoshida suggested for the first time that the creator of PlayStation games consoles will try to turn an EV development project started two years ago into a money-making venture

Sony Electric Cars, EVs, Electric Vehicles, Sony

Sony announced a new EV mobility unit at the technology tech fair in Las Vegas earlier this month. So far, the company has built two EV ‘Vision’ (above) prototypes

Reuters Tokyo
Sony Group will likely add new technology partners to its electric vehicle (EV) project to help it forge a mobility business to transform cars from transportation machines to entertainment spaces, a Sony executive told Reuters.

An ongoing shift to electric cars, which are easier to build than those with internal combustion engines, is allowing new entrants into vehicle manufacturing. At the same time, autonomous driving and 5G connectivity is expected remold the auto industry by turning cars into mobile platforms for information and entertainment services.

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First Published: Jan 22 2022 | 01:57 AM IST

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