Sterlite episode at Thoothukudi could hit Vedanta's brand image

The brand image, however, may not tarish further as it will have already taken the beating due to consistent injury

Recent protests against Vedanta’s Sterlite Copper unit in Tamil Nadu, which finally led to its closure, have not only hurt the Anil Agarwal-led company’s brand image but could also make investors more watchful when the firm chalks out its next expansion plan, according to analysts.  

Last month, the Madras High Court ordered the permanent shutdown of Sterlite Industries’ copper smelter in Thootukudi, after 13 people were killed in police firing on local residents demanding the closure of the 400,000 tonnes per annum plant over environmental concerns. 

This, however, is not the first time Vedanta Resources is facing heat from