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Sustainability over salary for Indians amid Covid-19 pandemic: Study

Firms risk losing talent to more environmentally sustainable peers amid changing consumer sentiment

Topics
Coronavirus | Employment in India | Lockdown

Peerzada Abrar  |  Bengaluru 



environment, biodiversity

The Covid-19 pandemic has elevated consumer focus on and willingness to pay out of their own pockets — or even take a pay cut — for a sustainable future, according to a new IBM Institute for Business Value (IBV) survey of over 14,000 consumers in nine countries.

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First Published: Fri, April 23 2021. 23:32 IST

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